Before we launched Rules of Engagement, we debated whether to wait to finish the first book completely or to go ahead and release the first 2 chapters first. Because we're still lighter on content than we'd prefer, we decided to launch the first chapters right away.
We also thought that launching just a few chapters and then following up with a chapter a week fit the weekly cadence we're aiming for. You can probably tell that we're trying to combine the richness and immersiveness of the written word with the decision making of games while adding in the weekly storytelling pace of TV.
We feel like a weekly pace fits this new medium well. So for now, when we can, we're trying to release a new chapter every week. Then as we transition between books, we'll have longer pauses as we gear up for the next book.
Until next week...